For companies to be known and recognized by customers there are many factors, but there are also factors that influence people’s minds that are uncontrollable. However, attention should always be drawn to clear and colourful advertisements.
According to Forbes, the study was compiled to include a number of names that really spend a lot of money on advertising.
1. The Pampers were $8.3 billion last year.
This brand belongs to Procter & Gamble, which was founded in 1961. It offers a variety of layers that vary in size, shape, allergic reactions and other essential conditions.
Another proposed product are wet wipes, which are adapted and recommended for gentle application, even for younger children.
There are often commercials on TV where a small child gives you a smile that stays in your head all day long as a pleasant moment.
This position is also shared by Gillette, the world-renowned brand of male shavers, shaving foams and other process related products. It is owned by Procter and Gamble, a multinational company based in Boston, USA.
The main purpose of any advertisement ever made – to charm the opposite side – women – is to buy products for their beloved husbands. Because men don’t usually watch commercials on television, especially when they have a little routine in the morning.
2. L’Oréal was $8.2 billion last year.
It is perhaps the best-known and most influential cosmetics brand in the world, which has retained French charm in all its products.
The company was founded in 1909 on the outskirts of Paris.
Since then, it has become very popular among women and offers a wide range of cosmetic products for women from different social groups, all of which are highly qualified. Clips with endorsements tend to show the luxury of everyday life, represented by beautiful women whose appearance is represented by L’Oréal cosmetics.
3. The Chevy costs $5.1 billion.
The brand presents highly qualified and well-designed cars that are easy to use and modern thanks to their equipment.
The brand belongs to General Motors, an American car group founded in Detroit in November 1911. Chevrolet is the most popular of all the companies that make up GM, which peaked in 2007 with around 2.6 million cars sold worldwide. Advertising is more often seen on television, it is shown by many celebrities.
4. Coca-Cola costs $3.3 billion.
Is it necessary to talk about products when they are so well received in all countries? Recently, however, there have been statistics showing that health problems are caused by a high sugar content in soft drinks.
This is the reason for the decline in production in the coming years. But the managers decided to increase marketing costs and follow the idea of emotional contact with the customer if they wanted to use more sincerity and peace of mind in advertising.
Advertising for Coca-Cola
If the advertising is divided into thematic groups, each of them should be dedicated to the love and friendship between people – that’s what customers want to see.
5. Pepsico is $2.4 billion.
As the main opponent of the old company, it is not easy to do marketing and business in general. As a result, the leaders attracted television as one of the main sources of support. This means that they use advertising as sponsorship.
The Super Bowl, for example. In addition, the Creator decided to divide all products into subgroups: gaseous, low carbon and healthy.
In this way, customers can choose the most suitable product. The food line also offers Frito Lay snacks, which are becoming increasingly popular.
In summary, support is one of the most important and essential elements in the production and design of products. It is very difficult to attract customers’ attention when there are so many attractive people.